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Brilliant Earth and Jane Goodall Institute Announce Ethical Jewelry Partnership April 09, 2024 (0 comments)


San Francisco, CA--Brilliant Earth announced in a news release that it has partnered with the Jane Goodall Institute (JGI) to promote ethical sourcing in the jewelry industry and support conservation efforts.

This partnership, celebrating Dr. Jane Goodall's 90th birthday, aims to advance ethical practices and includes launching a 100% recycled gold jewelry collection later this year. Initially, the Brilliant Earth Foundation has donated $100,000 to JGI.

"We are thrilled to partner with Dr. Jane Goodall and the Jane Goodall Institute," said Beth Gerstein, Co-Founder and CEO of Brilliant Earth, in the news release. "Jane is a beacon of leadership, courage, and inspiration, and we are honored to celebrate her and her legacy on her 90th birthday.

"By uniting Brilliant Earth's dedication to creating a more compassionate and sustainable jewelry industry and Jane's lasting legacy of environmental stewardship, we hope to empower consumers to make informed choices that prioritize the well-being of both people and the planet."

Per the release, the collaboration shows a mutual commitment to sustainability and ethical sourcing, aiming to improve industry practices and support conservation.

"I am delighted to partner with Brilliant Earth, a company that shares our values and dedication to ethical practices and environmental conservation," said Goodall in the release. "Together, we can amplify our impact and inspire others to join us in preserving the natural world and all its inhabitants."

The release noted that Brilliant Earth's dedication to responsible sourcing and innovation in sustainable jewelry aligns with JGI's efforts in habitat conservation and community support.

Learn more in this news release on Brilliant Earth's website.

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