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San Francisco, CA--Brilliant Earth launched its second capsule with Dr. Jane Goodall, made from recycled gold and carbon capture diamonds. According to a report by Glossy, proceeds will support the Jane Goodall Institute and her Legacy Foundation.

Goodall said the collaboration highlights the environmental damage caused by mining. "Capturing carbon and turning it into diamonds, and eventually stopping the diamond mining business, now that would be a great plus," she said.

About a week after the announcement by Brilliant Earth, Goodall died on Oct. 1 at the age of 91 while on a speaking tour in California. The Jane Goodall Institute confirmed this in an official statement. The institute said she died of natural causes.

Goodall, a UN Messenger of Peace and pioneering primatologist, ethologist and anthropologist, was recognized for her research on wild chimpanzees in Tanzania and her global conservation work. She remained active until her final days, continuing to campaign for the protection of the natural world.

Brilliant Earth CEO Beth Gerstein said in the initial announcement that the collaboration reflects shifting consumer demand for values-driven products. About 40% of the company's assortment now uses lab-grown diamonds.

Lab-grown diamonds accounted for 46% of U.S. engagement ring center stones in 2023, up from 12% in 2019, according to McKinsey, as highlighted in the report.. The global market reached $26 billion in 2024 and is projected to grow to $98 billion by 2034, per Precedence Research.

De Beers has been hit hard, posting a $189 million loss in the first half of 2025 and taking a $2.9 billion write-down of its unit, the report noted.Learn more in this report by Glossy.

[Images via Brilliant Earth/Facebook]