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EVANSVILLE, IN—To celebrate 40 years of success, Brinker’s Jewelers wants to give something back. The retailer announced Wednesday it will be giving a total of $40,000 to 12 local nonprofit groups, to honor the community that made its success possible. To decide who will receive funding, the public is being asked to vote for their favorite charity on the Brinker’s Jewelers Facebook page.

“Brinker’s Jewelers has always supported community organizations, schools, churches and other groups,” said Dean Brinker, president, and one of three family members involved in the business. “But we’ve been so blessed by this community’s strong support over the past four decades, we wanted to do something extra special for our 40^th anniversary.”

 Advertising in traditional media, online, and via email will guide the public to visit the Brinker’s Jewelers Facebook page anytime throughout the month of August to vote for the one of 12 area charities they feel is most deserving of monetary support. The organization that gets the most votes will receive $10,000, the second-highest will receive $5,000, and the 10 next-highest will receive $2,500 each. All 12 nonprofits on the ballot are guaranteed to receive a minimum of $2,500 from Brinker’s Jewelers.

The 12 groups featured in the promotion are CMOE, Youth First, the Vanderburgh County Humane Society, Ronald McDonald House, the Junior League Of Evansville, the West Side Nut Club, Holly’s House, the Susan G. Komen Foundation—Evansville chapter, the Muscular Dystrophy Association—MDA Mike Blake, Easter Seals, the Tri-State Food Bank, and the Evansville African American Museum. The nonprofits were chosen based on each group’s varied contributions to the community, as well as on the preferences of Brinker’s customers.

“If we perceived a charitable group to be important to our customers, we tried to include it,” said Brinker. “It was our way of honoring our customers’ loyal patronage.” Voting will take place on the Brinker’s Facebook page starting August 1 and will end at midnight August 31. The outcome will be announced Thursday, September 6, at a party in the store.  

“Helping these charitable organizations continue the valuable services they provide to our neighbors is the best way we know to say thank you to Evansville for 40 years of success,” said Dean’s brother and co-owner, Dirk Brinker. 

“We wish everyone could be the top winner,” added Dean’s son, Kyle. “We wish them all the best of luck. We also hope that by promoting each nonprofit in our promotional advertising, the public will become more aware of what they do and how important they are to our area’s quality of life.”