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CD Peacock Unveils 20,000-Square-Foot Watch and Jewelry Mansion in Chicago May 17, 2024 (0 comments)
Chicago, IL--CD Peacock's new 20,000-square-foot watch and jewelry store opened on May 16, 2024, in Oak Brook, Illinois. Located at Oakbrook Center, the two-story store includes boutiques for Cartier, Rolex, Chanel, Tudor, and Omega, each with a distinct store concept.
As oer a report published by Forbest, the store's exterior features curved, glass-covered walls. Inside, the main level has black terrazzo floors with inlaid brass peacock feathers in an Art Deco style. Alabaster lights above the main entrance reflect the peacock design on the floor.
“Creation of the peacock floor to offer a dramatic look in the center of the store with everything radiating out from it was not easy to execute,” Steven Holtzman, Vice Chairman of CD Peacock, noted in the report. “As you walk through the store and toward the outer sections, the feathers span out.”
The report added that the store, which took nearly three years to plan and build, incorporates CD Peacock’s 190-year history and modern design elements. A suspended staircase leads to the second level, housing additional brands like Breguet, Blancpain, Zenith, and the CD Peacock brand. The store also features a custom bridal collection, an on-site jewelry designer, and a private bridal suite.
CD Peacock offers amenities such as champagne bars in the bridal area, library, main floor, and a coffee bar. The store's decor includes straw marquetry walls, seating areas, and lounges.
The report highlighted that in addition to new watch brands, the store has a Rolex Certified Pre-Owned section, a pre-owned watch area, and a watch strap bar by Atelier Jean Russo. The main level also includes jewelry brands like Mikimoto, Fope, Oscar Heyman, and Roberto Coin.
Founded in 1837, CD Peacock is family-operated and emphasizes its Chicago roots. The store houses Dewey Decimal card cabinets from the City College of Chicago Library, displaying exclusive straps by Chicago’s Horween, with photographs of Chicago landmarks above them.
Learn more in the original report published by Forbes.