P!nk, Katy Perry, More In Le Vian, Hearts On Fire, Harry Kotlar, EFFY, At The VMAs
Inglewood, CA—The 2017-2018 awards season got a rousing kickoff on Sunday, August 27 with the 2017 MTV Video Music Awards, held at The Forum in Inglewood, CA. Katy Perry, Nicky Minaj, and a host of other music celebrities wore lots of popular jewelry-store brands. Here’s a rundown of who wore what and how your customers can dress like stars:
P!nk (left) wore a Le Vian diamond brooch to the 2017 MTV Video Music Awards.
Katy Perry wore Hearts On Fire diamond bracelets while performing onstage at the awards:
Nicki Minaj wore Harry Kotlar diamond rings and a Djula diamond choker:
Olivia Munn wore a rose gold diamond ring from EFFY Jewelry, styled by Jessica Paster:
Jasmine Sanders wore Harry Kotlar canary diamond earrings:
Ivana Baquero wore Le Vian diamond earrings and ring:
Amber Rose (right in photo) wore Butani diamond link earrings and Hearts On Fire diamond rings (below top) while 21 Savage (left in photo) wore Harry Kotlar diamond studs (below bottom) to the awards:
Taylor Swift In Le Vian
Nashville, TN—Megastar Taylor Swift was dripping in jewels in her latest video “Look What You Made Me Do.” Included in her ensemble were a Le Vian diamond and ruby snake ring and Le Vian Morganite and diamond rings. She also wore pieces from Borgioni, Lydia Courteille, Mattia Cielo, Noudar, and Gilan.
Niecy Nash, Camilla Belle Wear EFFY Jewelry For Magazine Covers; Zendaya Wears EFFY Online
New York, NY—Niecy Nash wore a 14k yellow gold, diamond, and amethyst ring by EFFY Jewelry on the September 2017 cover of ESSENCE. The photo was styled by Zerina Akers (@ZerinaAkers).
Separately, actress Camilla Belle wore Effy white gold and diamond earrings and ring in the 2017 Labor Day issue of Hamptons magazine; styled by Karen Raphael.
Finally, the following outlets featured Zendaya wearing EFFY Jewelry:
Justina Machado, Edy Ganem, Erin Bowman in Sylvie Collection
Beverly Hills, CA—Actress Justina Machado wore Sylvie Collection as part of her mixed metal look to the Imagen Awards on August 19 at the Beverly Wilshire Hotel. She won the Best Actress award for her role on Netflix's One Day At A Time wearing 14k yellow gold and diamond fashion rings and a 14k white gold and diamond eternity band:
Actress Edy Ganem (Devious Maids) wore Sylvie Collection 14k white gold and diamond swirl ear climbers and 14k yellow gold and diamond fashion rings while attending the awards as a Best Actress nominee and presenter:
Separately, singer Erin Bowman wore a Sylvie Collection 14k yellow gold and diamond star pendant necklace as part of her look while performing her hit single, "Good Time - Good Life" for Radio Disney's Fri Yay Live:
Finally, Nia Sioux wore Sylvie's 14k white gold and diamond dangle earrings as part of her red carpet look for the Teen Choice Awards:
Boxing Champion Receives 4,000+ Gemstone Belt
Las Vegas, NV—Professional boxer Floyd Mayweather Jr., who defeated UFC star Conor McGregor by TKO on August 26 he earned a $100 million-plus payday and a Money Belt with 4,260 gemstones, believed to be the most valuable sports trophy ever created. Made from alligator leather imported from Italy, the belt is studded with 3,360 diamonds, 600 sapphires, and 300 emeralds set in 3.3 pounds of solid 24k gold.
Demi Lovato In Effy
Las Vegas, NV--Demi Lovato (@ddlovato) wore EFFY Jewelry white gold diamond earrings and rings while singing the national anthem at the Floyd Mayweather Jr. v Conor McGregor fight in Las Vegas (below top left). She was styled by Law Roach (@luxurylaw). She also wore an Effy yellow gold and diamond ring while performing at the 2017 Billboard Hot 100 Festival at Jones Beach Theater, in Wantagh, NY (below top right), and wore the brand’s white gold and diamond rings while out and about in New York City (below bottom).