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St. Louis Park, MN--Continental Diamond says it has become the first jewelry store in Minnesota to allow customers to use Bitcoin as payment. 

"We've always been more than a jewelry store," said Jimmy Pesis, Continental Diamond co-owner, and president, in the press release. "Long before companies talked about customer experience, we made a point to cultivate an environment where everyone enjoyed spending their time. For years, we have had an in-store playroom for kids of shopping parents, freshly-baked cookies as you walk through the door, an educational and client-focused approach, and more recently, a text-to-shop service. We are constantly innovating and creating an oasis you can't wait to come back to! Accepting cryptocurrency seemed like a natural next step to adapt to the changing behaviors and preferences of our customers."

Continental Diamond will be using Bitpay for its merchant services.

Read more in the entire press release.