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New York, NY--Virtual Diamond Boutique (VDB), a virtual marketplace for the jewelry industry, launched its new VDB Sales Genie app, a selling tool that allows retailers to customize their digital inventory from preselected or preferred suppliers with their own desired markup. It also allows easy sharing of customer favorites branded with the store logo for personalized service.

“Consumer buying habits have changed with the rise of online shopping which offers a vast array of inventory at your fingertips,” says Tanya Nisguretsky, president & CEO of Virtual Diamond Boutique.  “We designed the VDB Sales Genie as an affordable tool for retailers to sell more inventory no matter where their goods are located and no matter where the customer requests come up.”

The VDB Sales Genie app. Photo credit: VDB

The VDB Sales Genie allows jewelry sales professionals to qualify and educate their customers and pinpoint what they want. It also allows selling on the go, even outside of the store, the company says. This sales tool is founded upon the VDB Marketplace, which has a digital inventory of more than 1.5 million mined diamonds, lab-grown diamonds, gemstones, and jewels, searchable with photographs and videos. The Sales Genie has features that turn this global marketplace into a selling tool.

The VDB Sales Genie app is accessible on mobile devices like smartphones and tablets, allowing the salesperson to search for options with their customer. In addition to standard search parameters, users can also filter by preferred supplier and grading lab. Each search result yields pages of high-resolution images and videos. Once the customer chooses their favorites, the salesperson can instantly submit a request for memo. When the request is received, the Sales Genie routes the memo request to the store’s buyer via email for review and approval.

Retailers can learn more and book an appointment to explore customization options here.