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David Yurman Unveils Holiday 2025 Campaign Starring Eiza Gonzalez November 04, 2025 (0 comments)
New York, NY--David Yurman unveiled its 2025 holiday campaign starring its global brand ambassador Eiza González. “The Joy of Extraordinary Memories” campaign captures how jewelry becomes part of the moments we treasure, the jewelry brand said.
“Jewelry holds memories,” David Yurman said. “It links generations, centuries—it's timeless.”
[Photo credit: David Yurman]
The story taps into the idea of nostalgia. It’s about feeling the past in the present and carrying those treasured moments into the future, the brand said.
Directed by filmmaker Roman Coppola, the campaign follows the actress and singer as she revisits moments from her past and memories, each one sparked by a familiar melody, a treasured photograph, or the glint of a beloved piece of jewelry. In each memory, González is surrounded by celebration, movement and emotion, with David Yurman pieces woven into each scene.
“What drew me to this project was the idea of capturing memory as something both fleeting and eternal,” said Roman Coppola. “Jewelry has this magical ability to hold a moment, to become a vessel for joy, love, or celebration. My goal was to create a film that feels both nostalgic and alive, a reminder of how the smallest details can transport us back to the most meaningful times.”
Brining the campaign beyond the screen, David Yurman will transform its 57th Street flagship into an immersive holiday destination. In collaboration with scenographer Stefan Lubrina, the set celebrates Sybil and David Yurman’s lifelong devotion to art.
“When David Yurman invited me to create a holiday scenography for their New York boutique, I was immediately intrigued,” said Lubrina, who is known for work with Karl Lagerfeld. “This partnership allowed us to design a space that feels rooted in the city while elevating the jewelry as part of a larger story, not only as objects of beauty but as experiences to be discovered.”
The full campaign debuted November 3, on DavidYurman.com and the brand’s social media channel @davidyurman. The campaign will also appear in the brand’s advertising through the end of the year.