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DCA Announces Collaboration with Canadian Jewellers Association December 13, 2021 (0 comments)


New York, NY—Diamond Council of America (DCA) announces a collaboration with the Canadian Jewellers Association (CJA) that will give the CJA members access to DCA’s professional certification courses. CJA is the Canadian national trade association representing all aspects of the jewelry and watch industry there since 1918. DCA is a non-profit organization that provides quality, affordable distance education for store associates, giving them an opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales. 

Under the new collaboration agreement, all CJA members will be able to access DCA’s newly revamped Diamond Course as well as Beginning Jewelry Sales, Advanced Jewelry Sales, and Colored Gemstones. These courses help build jewelers’ professionalism and raise their standards of merchandising and advertising.

“The Diamond Council of America (DCA) is thrilled about our partnership with the Canadian Jewellers Association (CJA) to bring DCA courses to our friends at CJA. I compliment the CJA team for making this partnership possible,” says DCA President/CEO Terry Chandler.

“Today is a great day for The Canadian Jewellers Association. We welcome DCA to our CJA family! We are thrilled to announce our partnership to our amazing CJA members and to the trade, both in Canada and the USA. CJA members will be able to take advantage of the fabulous courses that DCA has to offer. I am incredibly happy to be able to offer these great courses to our CJA members,” says CJA managing director Beatrice Sturtevant.

All courses are available for $150 per course for DCA and CJA members and $200 per course for non-DCA members. The courses can be accessed through

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