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DDG Launches Retail Initiative to Show Customers How the Diamond Industry Does Good March 21, 2024 (0 comments)


New York, NY--Global non-profit Diamonds Do Good has announced the launch of its inaugural “April = Diamonds Do Good Month” initiative to encourage retailers to educate, equip and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds.

“We believe that every natural diamond has a story to tell, and Diamonds Do Good Month provides an opportunity to amplify these stories and educate consumers about the positive impact of their purchase,” said Nancy Orem Lyman, executive director of Diamonds Do Good.

Diamonds Do Good in a statement said it will collaborate with interested retailers across the nation to aid in their educational efforts through access to a variety of assets including:

“We’re thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds,” said Kathy Corey, President of Diamonds Do Good and former owner of Day’s Jewelers. “Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase.

Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond & Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow & Henebry’s and Zachary’s Jewelers.

Retailers interested in participating in Diamonds Do Good Month can contact Madison Harvey at

Diamonds Do Good will hold its annual Diamonds Do Good Awards on May 30 in Las Vegas, Nevada honoring GIA, Lisa Bridge of Ben Bridge Jeweler, and London Jewelers. To learn more or purchase tickets, visit

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