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De Beers and GJEPC Partner to Promote Natural Diamonds in India January 14, 2025 (0 comments)
Mumbai, India--De Beers Group and the Gem & Jewellery Export Promotion Council (GJEPC) have partnered to promote natural diamonds in India through the Indian Natural Diamond Retailer Alliance (INDRA).
[Image via istockphoto.com]
According to Solitaire International, the program offers AI-powered marketing tools, multi-lingual training, and a market intelligence portal to support independent retailers.
Sandrine Conseiller, CEO of De Beers Brands, noted India’s untapped potential, with natural diamonds comprising only 10% of the jewelry market. Vipul Shah, GJEPC Chairman, highlighted the market’s projected growth from $85 billion to $130 billion by 2030, driven by young consumers and demand for diverse jewelry categories.
Retailers can enroll in INDRA starting January 2025 via www.indraonline.in.
Learn more in this report on Solitaire.