Eugene, OR--Skeie's Jewelers in conjunction the Young Titleholders of the American Gem Society (AGS) is presenting a new, web-based educational event on Tuesday, August 18 at 11 AM Pacific Time.
The presenters (shown below) will be Rick Beckett, RJ and owner and operator of Skeie's Jewelers and Sara Kirsch, head of all marketing for Skeie's Jewelers.
According to the webinar summary: "You care most about your business! For this reason, it's important to develop your own fundamental understanding of marketing, especially to your distinct variety of consumers. Marketing agencies are very helpful, but only YOU know just how to tell your story.
"Two years ago, we took over our own marketing and forged ahead into unknown territory. Since then, our business has grown and our customer engagement with our media has never been better. We'd like to share with you what we have learned, the strategies we've found effective, and how you are capable of crafting your own unique image. In addition, we will provide resources you can take home to your own business, hands-on tools to help you define your story, map out your budget, and decide exactly which platforms will be the most effective to market your business."
About Rick Beckett, RJ--He owns and operates Skeie’s Jewelers in Eugene OR. Skeie’s has been a family-owned business that has been serving their community since 1922. Rick’s great grandfather Ole Skeie started their jewelry store as a Norwegian Immigrant watchmaker. Rick is passionate about the AGS and is a 3rd generation Registered Jeweler. He has served in the Young Titleholders and is currently on the AGS Diamond Grading Standards Subcommittee.
About Sara Kirsch--She has been a member of the Skeie’s team for over four years. From campaign strategy to content creation and traditional advertising to digital, Sara is responsible for all areas of the store’s marketing. Outside of work, you will usually find her at the coast or hiking one of the many trails in Oregon with her husband, Kyle.