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Antwerp, Belgium—The World Federation of Diamond Bourses (WFDB) has appointed Kim E. Pelletier as CEO of the newly-formed Get Diamonds B2B diamond trading platform. The WFDB-owned Get Diamonds is the only non-profit diamond trading platform in the industry and uses the slogan “By the industry, for the industry.”

Pelletier has a long pedigree in both diamonds and technology, serving as vice president at Hearts on Fire and a field director for De Beers’ former Diamond Promotion Service. She also was a vice president at Polygon, one of the industry’s original online platforms. Pelletier was most recently president of IGC Jewelry & Diamonds, and has stints at Memoire and John Hardy.

Yoram Dvash, WFDB acting president, said, “We sought a strong leader from within the industry for Get Diamonds. Kim Pelletier is, we believe, the most qualified person to take on this position. As former sales and marketing VP for Polygon, Kim not only has the experience involved in managing and growing B2B diamond platforms, she’s done so successfully in a challenging marketplace.”

“I am both thrilled and humbled, to be offered this exciting new challenge,” adds Pelletier. “A B2B diamond trading platform created by and for the members it serves is clearly an idea whose time has come. Finding new ways to deliver strong business value to diamond companies and retail jewelers at Polygon was one of the most fulfilling challenges I’ve ever had. This will reprise that role, but now with a truly global reach, and with the full backing of the WFDB itself.” 

Get Diamonds is operated by Lucy Platforms, an Israel-based hi-tech company that uses state-of-the-art technologies including artificial intelligence (AI) to create a most advanced diamond trading platform. Since launching in March, Get Diamonds has become the largest diamond trading platform in the world, with 1.3 million stones listed and a total value $5.8 billion in listings.