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Philadelphia, PA--WatchBox, which specializes in collectible luxury timepieces, has appointed watch industry veteran, Diane James, as the company’s director of Strategic Brands. In this new role, James will use her consulting and brand building experience in the luxury watch industry to drive WatchBox’s strategic brand initiatives, Watchbox said in a statement.

James brings more than two decades of experience in the luxury watch sector, most notably serving as the vice president of Kaiser Time for 18 years. She worked alongside the late Steven Kaiser in developing and introducing products and services for the Swiss watch industry, with a proven track record in business development, executive recruiting, education and training initiatives, and partnerships that bolstered the vitality of the category.

“Diane brings considerable talent, knowledge, and perspective of the watch industry to WatchBox,” said Danny Govberg, executive chairman and co-founder of WatchBox. “I’ve long admired her drive for innovation and excellence, qualities that will enrich the WatchBox business and our global family.”

“After 20 years of mentorship and partnership with Steven Kaiser, I couldn’t imagine a better opportunity for my next professional chapter,” James said. “I am thrilled to join WatchBox and collaborate with Danny, Justin Reis, and the forward-thinking global team that has redefined the status quo of the luxury watch industry. WatchBox is a pioneer in its approach to collecting luxury watches and I’m honored to join the team during this period of extraordinary growth.”