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Does Your Website Need An Audit? | August 09, 2021 (1 comment)
New York, NY--A website audit is a deep, comprehensive analysis of your website. This includes all aspects of SEO, UI and UX design, technical issues, mobile optimization, opportunity gaps, and conversion optimization. It can even include more broad digital marketing aspects such as branding and your overall e-commerce strategy.
The role of a website audit expert is to uncover issues that are blocking your jewelry business from future growth. Their ultimate goal is to give you a step-by-step plan and tell you exactly what’s needed to improve your results. A well-done website audit should easily pay for itself (with a handful of new sales) and the rest being gravy!
Different Types Of Website Audits
There are many different types of website audits to consider.
A technical audit is the obvious place to start. If your website isn’t functioning at a basic-level, you’ll never increase your sales. Don’t ignore this. Even having just a few bugs “here and there” will cause customers to lose faith in you. Jewelry is an expensive purchase and a bad user experience raises doubts as to the care and quality of your business.
Nowadays, an SEO audit is an absolute requirement. If you want to be seen online, you have to show up in Google. Either you pay for your own advertising or you have a website that “pays you”, bringing in a constant stream of new visitors and fresh traffic organically on its own.
Google ads can get expensive quickly and a small investment upfront in a website audit will easily recoup your costs. After all, you’d be paying this money out anyway if you ran ads. Isn’t it better to get paid ongoing dividends from a productive and effective website that works for you 24/7?
Remember, your website is your greatest employee – a trusted, silent partner who never complains and always gets the job done!
Lastly, a content audit covers the full body of text, tone, brand voice, and messaging on your site. It can be as simple as reviewing your menu headers, or a more detailed look at your banners and individual blog and landing pages.
Is your site clear and simple to understand? Are visitors guided through your site, helping them easily find what they want to purchase? Do you answer customer questions before they arise? These are just some of the questions a content audit would address.
No matter which type of site audit you start with – technical, SEO or content – you’re best to do all three. If you want to succeed online, it’s important to leave no small detail to chance.
Reasons Why You Need A Jewelry Website Audit
There are many reasons to conduct a website audit including:
- Gaining an advantage by analyzing your site against your toughest competitors. What’s their website strategy? What are they doing online that you’re not?
- Increasing your website’s speed (to reduce load times and rank better with Google) thereby improving your SEO results on jewelry keywords you want to target.
- Optimizing your menus and site navigation to enhance the user experience and help customers discover quickly which jewelry styles they’re most interested in.
- Improving your site content to answer customer questions upfront, building trust and a relationship with your audience.
- Reducing site friction to streamline your check-out process and increase your online closing ratio.
- And many more.
With increasing competition from legacy chain stores and the fresh venture-backed jewelry giants nipping at your business, you can’t afford not to take action. A website audit puts you in the ultimate control and levels the playing field. This is the only way you’ll be able to compete effectively in the new online reality.
Your Website Audit Checklist
Here’s a quick list of items to audit on your website:
This isn’t everything. It’s just the low-hanging fruit to start with. There’s so much more lurking underneath each area, it really depends on how deep you want to go.
Improve Your Website’s Results
Whatever approach you take, it’s important to get started today to improve your website. Even if you think you know what to do, it never hurts to get a second opinion. On your own, you’ll only be able to get so far. Having an effective partner is critical to your success. A properly conducted website audit can take your business to the next level.
Even without changing your existing advertising or doing anything different, a better-performing website improves your conversion rate and can add up quickly to significant income. It’s real money with real results you can see immediately.
To speak with a member of our team about website audit services and how to grow your business, contact us at: https://form.smartagesolutions.com/contact-us
About Smart Age Solutions:
Emmanuel Raheb is the Founder and CEO of Smart Age Solutions, a full-service award-winning digital marketing agency specializing in the fine jewelry industry. Smart Age’s mission is to grow independent jewelers and help them in their own backyard by running successful digital ad campaigns for clients and developing their web presence. Smart Age Solutions also advises, conducts webinars, and provides unpublished data from Google for its clients. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy and is the agency of record for many of the industry’s leading retailers and enterprise brands.