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Eco-Conscious Model Indira Scott To Be Face Of De Beers Reset Collective Campaign November 30, 2020 (0 comments)


London, UK—Internationally renowned model Indira Scott will be the face of De Beers Group’s previously announced ReSet Collective campaign. The ReSet Collective collection is comprised of five unique natural diamond pendants that celebrate sustainability in the diamond sector. They will be auctioned for charity by Sotheby’s. Image: Indira wearing a zebra-inspired pendant by Sara Weinstock.

Five leading U.S. designers created the pieces in the ReSet Collective: Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoë Chicco. All five visited Botswana late last year to witness first-hand the positive impact that diamonds help create for the people and wildlife of Botswana. Following the trip, each designer created a unique diamond pendant, with four of the five designs incorporating a rough diamond sourced directly from Botswana. 

The collection of one-of-a-kind pendants will be auctioned by Sotheby’s in an online sale, open for bidding from December 10 to 17, 2020. Estimates range from $20,000 to $25,000, with 100% of the hammer price from each piece split equally between two charities: Stepping Stones International in Botswana and the NAACP Legal Defense Fund in the United States.

Indira Scott said, “I'm thrilled to be part of the new ReSet Collective campaign with De Beers Group. This collective of independent female designers has been so inspiring to me. Each of their stunning designs tells its own unique story about the important positive impact that diamonds help create for the people and wildlife of Botswana. It’s important for me to work with brands that are aligned with my own values and convictions, and De Beers’ support for the communities where it operates shows that it is possible to wear something beautiful while giving back. With the profits of these pieces going to the NAACP LDF and Stepping Stones International in Botswana, I’m especially proud to be involved.”

Colby Shergalis, senior vice president of De Beers Group Brand, added, “We are inspired by Indira’s work and passion, and delighted that she has chosen to help us share the story of the positive impact our diamonds make on the people and places where they are found. Indira immediately understood the special meaning behind the ReSet collection pieces, and it is a joy to see her wear them so proudly, knowing the contributions they are making.”

Related: De Beers Introduces ReSet, Design Initiative Celebrating Positive Impact Of Natural Diamonds

The Reset Collective is the first in an ongoing series of partnerships under De Beers Group’s new ReSet platform. The initiative aims to ‘reset’ perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and places where they are found, by collaborating with established and up-and-coming jewelry designers to sustainability in the sector. 

Click here or visit @debeersgroup on Instagram to see all the pieces and for exclusive content on each designer’s creative journey from her experience in Botswana to the creation of her unique pendant.

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