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EXCLUSIVE! A DIGITAL MARKETING PRIMER FOR LUXURY JEWELERS |  July 13, 2011 (3 comments)

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Successful digital marketing means more than sending emails to customers and posting on Facebook. Successful jewelers need to employ a wide range of Internet marketing tools. But when every week seems to launch a new “must see” site—and technology changes faster than jewelry turns—it’s hard to know what’s worth doing and what’s not. This is the first of an exclusive new Centurion series covering easy, inexpensive, and relevant ways for prestige jewelers to increase their Internet presence, stay current with new technologies, and get the most from their digital marketing.

Las Vegas, NV—SEM, SEO, flash, HTML5, meta tags, keywords, analytics, and so on: what does it all mean?  Should I be on Facebook, Twitter, StumbleUpon, (what’s StumbleUpon?) or LinkedIn? Or should I forget them altogether and try something else? 

The world of Internet marketing is moving at breakneck speed, making it nearly impossible for the average person to keep up with changes in technology.  Many small business owners, including jewelers, have difficulty keeping track of their daily inventory, let alone trying to understand and use the new types of Internet and social media marketing that are now mainstream.

Social media is not a fad. Facebook was recently noted as driving more traffic to other websites than Google—and according to comScore’s May 2011 data, Google was providing over 11 billion referrals per month in the United States. So one can only imagine what Facebook refers. But don’t stop there, because according to this report, StumbleUpon just usurped Facebook as the top web driver! Global analytics service StatCounter says the revitalized StumbleUpon now sends more traffic to U.S. websites than Facebook.

These are just two of many social networks that can help you interact with your current and potential customers. However, social media is not Facebook alone. If you chose industry leader MySpace a few years ago as your sole source of social media, you would be in trouble today as it is now a minor entity compared to other services.  You need to diversify your exposure via multiple sites. This series will help you in that quest.

Our series will cover the following topics:

The purpose of the series will be to give you an overview of the technology available, why it is important, and how to begin implementing it in your business immediately.  Best of all, just about everything that will be covered is extremely low cost or, in many cases, free!

Jeffrey Arnold is a business consultant for Focus Business Management Institute, an industry leader in retail jewelry consulting. Arnold has helped increase the profitability of numerous companies, ranging from start-ups to multi-billion-dollar entitites. He now leads the marketing initiatives for Focus.  For more information on Focus and how they help increase profitability for independent jewelers, visit their website: www.FocusBMI.com

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Comments (3):

Please keep me updated on this social media topic!

By Marc Knobloch on Jul 19th, 2011 at 6:14pm

Marc:

Keep watching your e-mail for the Centurion Newsletter.  There should be an updated article about every two weeks.

Glad you are enjoying the topic.

Jeff

By Jeff Arnold on Jul 20th, 2011 at 8:22pm

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By Kari33Whitley on Aug 16th, 2011 at 2:00am

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