Articles and News

Boston, MA--Long's Jewelers shared more details on its Rolex collection and one of its most popular models in a new blog post.

The store said Rolex's Oyster Perpetual Lady-Datejust stands out in their collection. Since its introduction in the late 1950s, the timepiece has been the watch of choice for pioneering women such as marine biologist Sylvia Earle, golf champion Annika Sörenstam, and singer Dame Kiri Te Kanawa.

"Inspired by their legacies, a new generation of Testimonies including pianist Yuja Wang, tennis champion Garbiñe Muguruza, biologist and coral reef preservationist Emma Camp are working to change the world with a Lady-Datejust on their wrist," the family-owned full-service jeweler said in the blog post.

The store added that pioneering women is a keystone in Rolex's history, and the brand has done so since its early days, and this particular piece was no stranger to that pattern. 

"The Lady-Datejust is a celebration of those who dare to lead the way," the post continued. "It embodies precision while combining classic elegance and technical performance."

Long's added that as an official jeweler in the Boston area, it has the "expertise and technical know-how" to help purchasers select a perfect Rolex to commemorate their accomplishments.

Are you interested in learning more about Rolex and its Lady-Datejust? Read the entire blog post for more.

[Images via Long's Jewelers]