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Forevermark Presents #HoldMyHandForever Social Media Project November 19, 2014 (0 comments)


New York, NY—Forevermark has launched a new project to explore and celebrate the rich symbolic meanings of holding hands.  The brand’s #HoldMyHandForever exhibit was unveiled November 17 at a party at Highline Stages in New York City, and was open to the public on November 18.

Throughout time, holding hands has ben one of the most instinctive and powerful ways to communicate positive emotion, and the gesture reflects a unique and intimate promise. Forevermark’s brand positioning is focused on the power of promises: its own promise of beautiful, rare, and responsibly sourced diamonds, and the unspoken promise that connects two people when they hold hands.

Wendy Perron, author of Through the Eyes of a Dancer and former editor-in-chief of Dance Magazine, curated the exhibition. It features dance artists who are partners on and offstage, in photographic stories that illustrate their personal and artistic interpretations of holding hands. Featured artists include: Tiler Peck and Robert Fairchild (principals at New York City Ballet), photographed by Matthew Karas; postmodern icons David Gordon and Valda Setterfield, photographed by Paula Court; New York City’s premier hip-hop couple Kwikstep and Rokafella, photographed by Julieta Cervantes; and Kirven Douthit-Boyd and Antonio Douthit-Boyd (leading dancers with Alvin Ailey American Dance Theater), photographed by Matthew Karas.

“As a leader in the diamond industry, Forevermark believes strongly in supporting experts in their own field,” said Forevermark US president Charles Stanley. “Following a successful collaboration with Liam Scarlett and his Promise pas-de-deux last year, we are excited to continue supporting the dance community and exploring the meaningful ways in which they interpret hand holding.”

Left: Coco Rocha and James Conran at the event. Right: Diandra Forrest and Shaun Ross. At top of page, a closeup of Coco Rocha's diamond earrings.

Also on display at the event was a social media gallery of user generated content. The cornerstone of the gallery included photographs of New York City couples: actor Brady Corbett and filmmaker Mona Fastvold, artists Todd DiCiurcio and Megan DiCiurcio, and Broadway actor Wesley Taylor with Gregg Wiggans. 

Forevermark’s #HoldMyHandForever social media project leads up to the 2014 holiday season, a time when promises are particularly relevant. Users are encouraged to rediscover the powerful gesture of holding hands and the promise that it symbolizes in their own relationships, by sharing their images and stories using the hashtag #HoldMyHandForever.

The evening also included a presentation of the Forevemark Exceptional Diamond Collection. The collection represents the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be. 

Left: Kelly Bensimon at the event; right, Kevin and Danielle Jonas.

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