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Hamilton, Bermuda--Signet Jewelers Limited has announced leadership changes affecting several of its brands and central operations, according to a company statement.

[Image via Julie Rodway Yoakum/LinkedIn]

Julie Yoakum, formerly President and Chief Brand Merchant Officer at Helzberg Diamonds, has been appointed President of Kay Jewelers and Peoples Jewellers. At Helzberg, she oversaw product development, sourcing, quality assurance, distribution, and digital transformation. Per the announcement, Yoakum brings more than three decades of experience in the jewelry and apparel industries.

Stacee Johnson-Williams, who had been serving as interim President of Kay Jewelers and Peoples Jewellers, has been named Chief Merchandise Operations and Sourcing Officer. In her new role, she will lead Signet's central sourcing and core merchandising team, with a focus on cross-brand sourcing and category assortment to maximize buying scale.

Lisa Laich has been appointed Chief Marketing Officer. Most recently, she led digital and brand marketing for Crocs and HEYDUDE. According to the report, Laich will work with Signet's consumer brands to develop creative content and marketing strategies aimed at increasing customer engagement and brand loyalty.

Signet CEO J.K. Symancyk said Yoakum's sales growth record, Johnson-Williams' decade of experience at the company, and Laich's marketing background across major retail brands position them to support the company's "Grow Brand Love" strategy.

Learn more in this news release by Signet Jewelers.