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Fortunoff Fine Jewelry To Close Long Island Boutique And Go Entirely Online In 2021 November 16, 2020 (2 comments)
Westbury, NY—Beginning in January 2021, Fortunoff Fine Jewelry will be an exclusively e-commerce operation.
“In January of next year, just shy of the 100th anniversary of the founding of Fortunoff, the jewelry business will evolve into a fully e-commerce business: FortunoffJewelry.com. We will be closing our Westbury, NY boutique to focus on meeting growing consumer demand for jewelry online,” said company president Esther Fortunoff.
“Fortunoff has always been an innovative brand, anticipating and meeting the changing needs of our customers for three generations. Reimagining the Fortunoff experience online will allow us to offer a larger selection of favorite jewelry lines to an expanded customer base, while also providing an enhanced buying experience with new interactive shopping features.”
Fortunoff Fine Jewelry will continue to welcome customers in-store through the holiday season, with safety and social distance protocols in place, says Fortunoff. Once the transition to e-commcerce is complete the jeweler will offer private, in-person appointments by request for special occasion purchases and also will consider pop-up events and collaborations when it’s safe to do so. Appointments will be made at the client's home or at a new location TBD.
“I was fortunate to learn the trade from my parents, Helene and Alan, more than 30 years ago, building relationships with an international clientele and traveling the globe to meet jewelry suppliers, some of whom I continue to work with today,” continued Fortunoff. “I have always loved the opportunity to be face to face with our loyal consumers in store. This is the ideal time to invest in new digital technologies that will allow the Fortunoff jewelry team to be more fully engaged online with customers, both old and new. From one-on-one video consultations to online chats for advice on go-to gifts, I’m really looking forward to connecting with familiar faces and introducing ‘the Fortunoff Experience’ to new online visitors.”
Esther Fortunoff, center, shown here conferring with a client and sales associate, hopes to bring the "Fortunoff Experience" to visitors online.
The change does not impact Fortunoff's Backyard Stores, which are a separate entity. Those physical locations will remain open.