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FOSSIL’s ‘Made for This’ Campaign Comes with a New Creative Approach September 08, 2023 (0 comments)
Richardson, TX--FOSSIL introduced their new campaign, "Made For This," marking a renewed creative approach and an updated range of products.
[Image via Fossil]
Lisa Pillette, Fossil Group's Chief Marketing Officer, said in a news release that after reviewing Fossil's 40-year history, the company had decided to strategize to ensure the brand appeals to a broader audience.
"A core element to this journey is a shared value between Fossil and our consumers: the ownership of one's time," Pillette noted in the release.
The brand has emphasized signature features, superior materials, and a refined design ethos.
"As people experience moments, big and small, we want Fossil to be present and an important companion on their journey," added Melissa Lowenkron, Chief Brand Officer, in the release. "Fossil has a rich history built on innovation and craftsmanship.
The campaign, produced by Mekanism and directed by Bradley & Pablo from Prettybird Productions, captures life's spontaneity with a modern touch.
The global campaign includes:
- Launch events during New York and Paris fashion weeks
- Collaborative content on social media
- Expanded influencer engagement across social channels
- Revamped digital presence, including their official website and retail outlets
- Presence in digital, print, and streaming mediums
- Out-of-home media campaigns in 10 major cities
For more, check out the entire news release.