Articles and News

Geneva June 25, 2010, Frederique Constant, the Accessible Luxury watch manufacturer from Geneva, is proud to announce the launch of a revolutionary iPad-based CRM system, developed by SalesConquest. Sales Rep effectiveness is estimated to increase by 20-30%.

With the new CRM, Frederique Constant Sales Reps now have anytime, anywhere access to data relevant to their customers. SalesConquest CRM’s intuitive interface, featuring tap and drag-and-drop functionality, lets Sales Reps quickly and easily customize, report, view and update information for their customers, partners, prospects and more. Using the CRM, Sales Reps and other mobile workers can:

•  Process Orders. Quickly enter the stock of Frederique Constant watches at the Point of Sale. Determine what was sold since previous visit and automatically generate a replacement order for the customer.

•  Add and update information. Add new leads, contacts, accounts and in-depth information, simply by tapping on the appropriate icons and fields and then either entering the data or selecting from pre-defined options.

•  View information. Tap on the campaigns, leads, contacts, or accounts they want to view. Additionally, Sales Reps can enter terms into a search field to locate the information they want in seconds. Color-coding highlights priority cases.

•   Sales Campaigns. Generate and communicate personalized campaigns and promotions to accounts with tracking capabilities and analysis tools

In addition to CRM functionality, detailed information regarding the entire Frederique Constant assortment and latest press releases are loaded onto the Apple iPads. The full Frederique Constant Master Catalogue and over 20 company films are available for in-store presentation, training and reference. Furthermore, the management has numerous options in terms of real-time viewing and tracking of information, as well as running sales related reports.

“We are very excited about this CRM launch. Frederique Constant is known for its innovative business initiatives. We are certain that the implementation of the SalesConquest CRM system will further drive our growth”, said Peter Stas, CEO of Frederique Constant.

For further information contact Janelle Couts at janelle@usa.frederique-constant.com.