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Chicago, IL—GemFind, provider of web technologies and digital marketing, and BriteCo jewelry appraisal and insurance provider, have announced a strategic technology marketing partnership that gives retail jewelers the digital tools to attract new customers, streamline operations, and make their businesses more competitive and successful. 

GemFind offers the global gem and jewelry industry a single source for online services, from award-winning websites and mobile apps to inventory integration solutions, to comprehensive digital marketing packages and content creation for social media and business websites. BriteCo’s cloud-based appraisal software provides jewelers with a faster, easier, and no-cost way to streamline appraisals while offering immediate personal jewelry insurance coverage for their customers. 

As part of the partnership, BriteCo will offer GemFind members its cloud-based appraisal system software free of charge, along with marketing support materials and incentives. In turn, GemFind will extend special offers on its industry-leading Web Services to BriteCo jeweler partners who are not currently customers of GemFind. 

“The COVID pandemic has accelerated the trend whereby retail jewelers are becoming more engaged in using digital technology to attract new customers, become more efficient, and improve customer relationships,” says BriteCo founder and CEO Dustin Lemick. “By joining forces with GemFind, we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.” 

“We’re excited to be working with BriteCo, helping our members compete and connect with customers as they leverage BriteCo’s comprehensive appraisal system and instant insurance coverage technology,” says Alex Fetanat, founder and CEO of GemFind. “Not only will this affiliation benefit our members through time and cost savings, we will soon be introducing integrated technology that further enhances the online retail buying experience.” 

For more information, contact GemFind at info@gemfind.com or call (800) 373-4373. BriteCo jeweler partners should contact jeweler@brite.co or call (312) 809-9100 for more details.