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Gemist Licenses its Technology Solutions to the Jewelry Industry June 16, 2024 (0 comments)
Los Angeles, CA--Gemist is has begun licensing its data-backed technology to the jewelry industry. With this new B2B model, Gemist is partnering with brands and retailers to enable interactive omnichannel user experiences that bridge the gap between online and in-store sales channels, the company said in a statement.
Founded in 2020, Gemist began as a direct-to-consumer customizable jewelry platform spurred by founder and CEO Madeline Fraser’s firsthand frustrations in crafting her own custom engagement ring.
While growing as a D2C brand, it was clear to Fraser that Gemist could have the most impact if shared with the jewelry industry. The jewelry industry has seen an impactful shift post-Covid, as the global online jewelry industry nearly doubled in a few short years, Fraser said. That was primarily due to traditional brick and mortar retailers adopting an omnichannel approach to their existing business models, recognizing the importance of diversified sales channels to enable future growth.
“The problem is, adapting into a new business model that includes both in-store and online touchpoints is not a simple thing to do,” Fraser said. “Gemist is solving this problem with verticalized software solutions that are helping the jewelry industry diversify sales channels, see growth, and run more efficiently.”
[Madeline Fraser, Gemist CEO]
Gemist says its technology can be fully white labeled and integrated into any brand or retailer’s existing online or in-store model. Maintaining brand integrity and authentically portraying each piece of jewelry is incredibly important to Fraser and the Gemist team.
Each Gemist solution is built to be combined and customized according to the needs of its partners and will fully integrate into an existing site for a seamless shopping experience, the company said.
Highlights of Gemist’s offerings include:
- A customize jewelry experience
- Curated live inventory of loose diamonds & gemstones
- Visualization on model of multiple pieces
- Being able to see and feel replica pieces at home or in-store before purchase
- The ability to bring all of Gemist experiences together under an optimized platform
Available for both online and/or in-store experience (responsive on desktop, mobile, and tablet).
All of Gemist’s solutions can also include jewelry renders tailored to each partner's specifications, utilizing advanced render technology to achieve hyper-realistic results, ensuring perfect representation of the jewelry.
A big win here for brands and retailers is Gemist’s “no inventory” philosophy where collections can be created and scaled with renders. The result: virtually no finished inventory needed.
Backed by some of the world's top investors and jewelry experts and a supplier member of American Gem Society, Gemist works with all types of companies including innovative retailers like Greenwich St. Jewelers and Mednikow to designers like Melissa Joy Manning and Bario Neal, to name a few. Like jewelry, Gemist recognizes there is not a one-size-fits-all technology solution for all businesses and offers specialized service solutions for individual companies.
To explore Gemist's offerings, visit https://gemist.io/ and to schedule a demo contact hello@gemist.io.