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GIA Launches Redesigned Site for Simplified Diamond Knowledge October 02, 2024 (0 comments)
New York, NY--The Gemological Institute of America (GIA) announced in a news release that it has introduced a redesigned version of its consumer-facing website, 4Cs.GIA.edu.
[Image via GIA]
The updated platform aims to make diamond-related knowledge more accessible and user-friendly for both customers and retailers. It is focused on providing comprehensive information about the 4Cs of diamond quality: clarity, cut, color, and carat weight.
GIA President and CEO Susan Jacques emphasized in the release that the revamped site is designed to simplify diamond buying by providing expert-level insights in a clear, navigable format.
Jacques noted that the site is intended to educate users, offering valuable information to help consumers make informed purchasing decisions.
The new website serves consumers and acts as a resource for retailers. Detailed guides and visual aids can help customers understand key aspects of diamond quality.
GIA hopes that the updated platform will support transparency and trust in the diamond industry, while also helping retailers differentiate themselves by providing reliable, expert-driven information.
While the site focuses on diamonds, GIA plans to expand its content to include information on other gemstones.
Learn more in this news release by GIA.