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Merrick, NY--One of the best tools you can use to track your website traffic is Google Analytics. The information is not only good from a digital marketing perspective but it can also tell you what types of jewelry your customers are most interested in.

Consumers are spending more and more time shopping on their phones. They can’t help but do more research and make sure they’re making the right decision. This means more people are going to your website because they want to learn more before making a purchase. Google analytics can tell you who is landing on your site and what they’re doing on your site. It is the most powerful tool to track your marketing efforts. Here’s a Google Analytics primer for jewelers. Click here to continue reading on JewelryEcomm.com.