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Green Rocks Appoints Brand & Jewelry Director April 26, 2021 (0 comments)

2021-4-25 Green Rocks

Aventura, FL--Green Rocks Diamonds, one of the world’s leading producers of Lab Created Diamonds, announced the appointment of Ahna Shmuel as Green Rocks new Brand & Jewelry Manager. CEO Leon Peres said in a statement this week: “Green Rocks explosive growth over the last 4 years has made Brand management a critical role on our executive team. Ahna brings years of diamond wholesale and retail experience to our leadership and retailers.”

In this new position, Ahna will lead not only Brand Management which includes imaging, marketing, and brand communications, she will also head up Green Rocks growing jewelry division. “I had the fortune of being here at the very beginning, so I know Green Rocks is a special brand with a critically important role in the Created Diamond world. We are the best of the best in lab-created. From the very first carbon molecules created in our state-of-the-art Labs in Israel, to the cut and polish of every facet, the Green Rocks Diamond is Perfectly Created (™). It is not just a brand statement. The company has invested millions to get to this level of quality” explained Ahna.

Green Rocks’ exponential growth has occurred in loose diamonds, especially larger sizes, and soon to be duplicated in our finished jewelry as well. “Women get the bold diamond look they desire at a price they’ll love” Ahna explained. “We are investing heavily in our jewelry line. The look and quality is red carpet at a price only our perfectly created diamonds make possible. Lab-created diamond jewelry is about to become a major new trend.”

Ahna began her fine jewelry career in 2006 where she worked on the retail side of the business for two different independent fine Jewelry retailers in the mid-west US. She truly understands the retail side of the jewelry industry. She is also GIA educated firming up her gemological expertise. In 2013 Ahna joined Ofer Mizrahi Diamonds after being a client. Her initial role at OMD was the first of its kind for the company, handling business development and marketing alongside Peres. It was also at OMD that Ahna met her now-husband Chen Shmuel, a diamond industry veteran.

Ahna also served as the Fine Jewelry Production Manager for a DeBeers sightholder before being approached by Leon in 2017 to help launch his new start-up, Green Rocks and from the beginning wore many hats for the company. She parted with Green Rocks half-way through 2019 to launch her own retail/online fine jewelry venture with an emphasis on women buyers and will continue to assist private clients on a referral basis in her free time.

“I’m thrilled to be back at Green Rocks, it really feels like home. With offices in the US, Canada, Europe and Israel, the brand is exploding and the fact is consumers love our diamonds! I am so excited to be developing a new division for us and leading our brand development. We have serious expansion plans for the brand that are going to create new revenue streams for our retailers, and further position us as the market leaders in the lab grown diamond segment.

“What can I say, we needed Ahna back” Leon concluded. “Her wisdom, talent and experience are invaluable as we grow. She’s always been a believer in our brand and she shares our passion for lab-created diamonds and jewelry and their critically important place in the future of the diamond industry.”

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