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Head-On #21: Proud to Report 25 IN 5 E-Commerce Conference is On a Roll! |  July 06, 2017 (0 comments)


Miami Beach, FL--If you are a fine jewelry retailer, vendor or association executive, you have no doubt determined that building your on-line presence and selling on-line are becoming "make-or-break" priorities that are or should be at the top of your list. 

Last year we teamed with InStore and created 25 IN 5 as a new, Full-Day Jewelry E-Commerce Conference determined to help jewelers achieve 25% of sales on-line within 5 years. We had a wonderful turnout of about 75 people, including more than 40 great stores. We offered 9 exciting sessions with 11 speakers and had 3 fantastic sponsors.

25 IN 5 (year two), The Jewelry Industry E-Commerce Conference takes place this year at the Ritz Carlton Miami Beach on Tuesday, October 10. We are very proud to report we are on a roll for 2017: we have increased session offerings to 18 and speakers are at 18and counting, with many options for everyone from beginner to intermediate to advanced. Each attendee gets breakfast and lunch included and will be able to attend 3 general sessions and 5 workshops during their day at 25 IN 5.

Not only that, but we have built in 3 breaks during the day (two for about 30 minutes and one for 15 minutes), allowing attendees to meet with our growing list of sponsorsand learn about their solutions. Sponsors have already increased from 3 last year to 9 for 2017.

In addition, beginning at 25 IN 5, Centurion will provide its new E-Commerce Platform Free to the exhibitors and attendees of its trade shows, Centurion South Beach and Centurion Scottsdale. So 2017 25 IN 5 attendees who participate with Centurion will be given this powerful new platform to begin using immediately as an added bonus. There will also be educational sessions on the new E-Commerce Platform at 25 IN 5.   


Below is a list of our 2017 Sponsors, Sessions and Speakers as of July 5, 2017. Please visit the web site at to register and take advantage of the low $99 Per Person Early-Bird rate, and check back often as we post all sessions, speaker photos and bios. All Industry Members are welcome to attend 25 IN 5 while seats are available. Retailer attendees must also attend at least one day of the Centurion South Beach Jewelry Show, which runs for 3 days preceding 25 IN 5 at the same venue.





8:45AM-9:00AM--Welcome & Orientation, Howard Hauben, Centurion, Matthijs Braakman, InStore


9:05AM-10:05AM--Free End-To-End E-Commerce Platform from Centurion for all Centurion Show Exhibitors and Retailer Show Attendees; Howard Hauben, Centurion

9:05AM-10:05AM--Introduction to Analytics--5 Tips for Implementing Your Analytics Program Now, Michele Kiss, Analytics Demystified; and Using Analytics discussion with Ali and Ray Moheet, iShowcase

9:05AM-10:05AM--How to Write Your E-Commerce Business Plan; Jennifer Shaheen, Technology Therapy



10:35AM-11:35AM--Advanced Analytics--5 Great Tips for Advanced Users You can Put to Work Right Away: Michele Kiss, Analytics Demystified; and Suereea and Tyler Mathews of Luxury Brand Marketing show you how to build your analytics into growing E-Commerce Sales.

10:35AM-11:35AM--Succeeding With On-Line Reviews; Nick Miller, Podium, and Lauren Ruggeroli, American Gem Society (AGS)

10:35AM-11:35AM--InBound Marketing--What your Blog, Social Media Posts and more can do for your business; Mike Hauben, Centurion.


11:40AM-12:40PM--Free End-To-End E-Commerce Platform from Centurion for all Centurion Show Exhibitors and Retailer Show Attendees; Howard Hauben, Centurion

11:40AM-12:40PM--Tried & True Site Promotion and E-Commerce Conversion Copywriting Techniques; Leanna Patch, Punchline Copy 

11:40AM-12:40PM--Omni Channel--The Future of Jewelry Retailing; Dick Abbott, The Edge, and Ross Cockerham, Punchmark.

12:45PM-2:00PM--Lunch and Tech Solutions Presentations



2:20PM-3:20PM--The Latest on SEO (Search Engine Optimization); Lindsay Wassell of Keyphraseology and former head of SEO for MOZ

2:20PM-3:20PM--Latest Marketing Tools to Promote Both Your Bricks & Clicks Strategy; Shane O'Neil, Fruchtman Marketing

2:20PM-3:20PM--Cool New Engagement and Customer Interaction Tools and Techniques; Sundar Moorthi, AUGMENTes and Jennifer Shaheen, Technology Therapy Group


3:25PM-4:25PM--The Retailer's Point of View, covering the Strategy of Omni Channel, the Data Management Platform, and more, with Michael Pollak, Hyde Park Jewelers

3:25PM-4:25PM--Winning The Local Marketing Game to get More Prospects to your Site and Store; Larry Chasin, Thinkspace

3:25PM-4:25PM--Protecting Yourself against E-Commerce Credit Card Fraud; Joseph Bambara, Powertouch UCNY, Inc.


5:00PM-5:15PM--Closing Remarks and Survey; Howard Hauben, Centurion, and Matthijs Braakman, InStore

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