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Merrick, NY--Having a clear sales strategy is crucial for small businesses. With a limited marketing budget, every step towards marketing, promotion, and garnering sales must go right.

Entrepreneur lists four key strategies that make for healthy business practices for small retailers.

Businesses must know who they are as a brand. Being clear about the identity helps define future strategic moves. Small businesses should also understand what their brand stands for - is it loud and trendy, or modern and minimal?

Another aspect is having a clear strategy for increasing online traffic. One way to do that is having a robust social media presence and an engaging website that has high chances of converting.

Businesses can also look at implementing a visual merchandising strategy. Visual merchandising involves showcasing color categories - all with importance on storytelling. Entrepreneur says that this sort of business strategy is one of the most missed opportunities in the small retail business.

Read the complete Entrepreneur guide on these business practices for small retail businesses.