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Hearts On Fire Launches VELA Advertising Campaign October 11, 2023 (0 comments)


Boston, MA--Diamond jewelry brand, Hearts On Fire, rounded out its VELA collection with new designs that, according to the brand, “celebrate the modern woman who honors her truest self.”

The new release combines diamond-intensive fashion pieces with strong classics with the message, “Show your love, your way.” The new jewels are accompanied by a print, out-of-home and digital advertising campaign featuring three women from different fields of endeavor. Each embodies the essence of the VELA collection because they are “filled with power and light,” the company said.

[From left: Fil XiaoBai /Stylist, Sara Grace Wallerstedt/Model, Maria Isabel/Singer; Photographer - Nicolas Kantor, Director - Mauricio Sierra; photo credit: Hearts On Fire]

The VELA collection, launched in May 2023, inspired by love taking flight defined by a feather motif and French cut pavé settings.

With the debut of new VELA creations, the concept of “Show Your Love” takes on a fresh interpretation, shifting from romantic love to a celebration of self-expression and resilience. The latest VELA campaign is an ode to the beauty of Hearts On Fire diamonds and the women who pursue their passion and own their inner sparkle.

The three women are:

Fil Xiaobai, a Chinese celebrity stylist and fashion influencer who plays a key role in shaping trends. 

- Maria Isabel, an American-Dominican singer-songwriter known for her soulful voice and her genuine music. 

- Sara Grace Wallerstedt, a top international model regarded as an “ethereal beauty.”

[New VELA pieces; photo credit: Hearts On Fire]

Collection highlights include: 

The VELA French Cut Pavé Collar, VELA Triple Row Pavé Bangle, VELA Twisted Drop Earrings, VELA Twisted Cocktail Ring and VELA Bypass Cocktail Ring.

Clean classics with a twist for every day include the VELA Solitaire Crossover Pendant, VELA Crossover Bangle, VELA Solitaire Ring and VELA French Cut Pavé Band.

Versatile design pieces that can be worn alone such as the VELA Double Row and Triple Row Pavé Rings and can be stacked with VELA Halo Ring or Solitaire Ring to transform a look from day to evening.

Effortless layering pieces include the VELA Drop Earrings, VELA Twisted Pendant, VELA Crossover Bracelet and VELA Crossover Necklace, all available in white, yellow and rose gold.

The latest creations from the VELA were launched globally at selected retailers, boutiques and via

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