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Hearts On Fire Revamps Brand with New Identity and Retail Expansion June 03, 2024 (0 comments)


Hong Kong--Hearts On Fire announced on LinkedIn a global rebrand to update its image as a modern and accessible fine jewelry label. The initiative includes a new visual identity, a flagship retail concept, and the launch of a signature collection.

The rebrand introduces a new logo, a monogram symbolizing the fluidity of light, and a contemporary color palette featuring vibrant red and natural hues.

"For almost three decades, Hearts On Fire has focused on our signature diamond cut, becoming renowned for the unparalleled light of our diamonds," Rita Maltez, global president of Hearts On Fire, said in the announcement. 

"We remain true to this DNA while furthering our unique vision to welcome and empower our audiences," Maltez added in the announcement. "We are excited about this new chapter that positions us as a true contemporary luxury brand at the forefront of how diamond consumers are evolving."

Per the post, the rebrand includes the opening of a new retail space in Hong Kong in summer 2024, designed by Joyce Wang. This retail concept will be expanded to other major global markets, and the wholesale network will see strategic upgrades.

The rebrand also features a revamped website, updated social media presence, and new creative visuals. Additionally, Hearts On Fire introduced the Barre collection, featuring floating diamonds and graphic gold elements.

"Inspired by a vibrant city's ability to be at once refined and progressive, the collection offers a fresh rhythm, contrasting strong, linear elements in gold with the captivating illusion of free-floating diamonds," the company — part of the Chow Tai Fook Jewellery Group — noted about the Barre collection in another post.

To mark this occasion, Hearts On Fire launched the global campaign "Light, Unleashed," which highlighted the Barre collection and showcased the brand's vision for the future.

Learn more and see the new campaign video in this announcement on LinkedIn.

[Images via Hearts On Fire/LinkedIn]

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