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New York, NY—Honora.com recently introduced “Offline Ecommerce,” which allows a consumer to both quickly find Honora product and seamlessly send that product information, a wish list or advertisement, and contact information to the local Honora-authorized retailer of their choice.

Within hours of launch, the new feature helped a consumer to quickly contact Tappers Diamonds and Fine Jewelry, a Honora jewelry partner based near Detroit, MI, to close the company’s first “Offline Ecommerce” sale. 

Said Honora CEO Joel Schechter, “we wanted to empower our customers to quickly browse our designs and then easily contact the retailer of their choice to buy in-store. This is a great way to enable visitors of our site to get our pearl jewelry while maintaining our relationships with our long standing retail partners.”

The feature is only one of several new additions to the new Honora.com, which includes a new, robust, easy-to-navigate catalog, an improved education section, and an entire area of the site dedicated to fans of the company’s pearls.

“We wanted to create a web-based platform that reflects our brand, is easy to use, and gives us the capability to grow as the web continues to mature,” says president Ralph Rossini.

Learn more here.