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Pasadena, CA--Unconscious biases can be defined as ‘social stereotypes about certain groups of people that individuals form outside their own conscious awareness.’ These biases are always at work in our brains, making them something that we should be paying attention to.

You’ve heard the saying ‘don’t judge a book by its cover’ and likely you’ve experienced it firsthand in your store or business. The person that doesn’t look like they have money for their next meal, much less a great piece of jewelry buys an expensive item with a platinum card, for instance. Likely you know several customers who fit this scenario.

Tech CEO Valerie Alexander tackles this topic which includes her observation that unexamined behavior needs to be examined. “Is this how I would handle this interaction if this person looked like me? Or if this person didn’t look like me?” 

She offers quick and easy visualization techniques to help examine unconscious bias in this funny and engaging talk. Click here to watch.