New York, NY--Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time. Reviews also influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Pay attention to your positive and negative feedback. Your customer will leave positive reviews if they have a memorable jewelry buying experience with your brand. Receiving negative feedback can be worrying but it will also serve as fuel to your brand. You should take advantage of negative reviews by quickly responding and offering solutions; this will generate greater transparency and trust. Click here to continue reading on JewelryEcomm.com, available without a subscription.