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Industry News: Canadian JVC Changes Leadership; New Customer Birthday/Anniversary Program Announced January 31, 2018 (0 comments)


John Lamont Steps Down, Don Cardwell Appointed, At Jewellers Vigilance Canada

Toronto, ON—John Lamont (left) is stepping down after 17 years serving Jewellers Vigilance Canada (JVC) in the role of director of loss prevention. A former detective with the Metro Toronto Hold-up Squad and former director of loss prevention with Zales Canada, Lamont brought knowledge and experience to the position. He will continue to serve the Crime Prevention Program (CPP) he founded, and the Canadian jewelry industry, as a consultant and advisor.

CPP was established in 2000 in response to a growing crime problem in the Canadian jewelry industry. Lamont, founder of CPP, was the driving force that sustained, developed, and grew the program, through important cooperative partnerships with law enforcement agencies across Canada along with the support of John Kennedy and the Jewelers Security Alliance in the United States, and David Sexton of Jewelers Mutual Insurance Company.

Don Cardwell has been named as the new CPP director of loss prevention. Recently retired from the York Regional Police after 30 years of service, Detective Sergeant Don Cardwell finished his career in the hold-up squad, but also had stints in search and rescue, criminal investigations, and drugs and vice. Cardwell had been serving the CPP in a volunteer capacity for the past year.


INSTORE Announces Exclusive Program for Retail Jewelers

Toledo, OH—INSTORE announces a new birthday and anniversary program to drive customers back to a jeweler’s store. The program, in partnership with Fruchtman Marketing, is being introduced at the Centurion Jewelry Show.

For retailers who have a difficult time securing customer birthday data, the program is able to append birth months to approximately 80% of a total customer list. The anniversary program requires provided data from retailers. The program’s creative also goes beyond the typical postcard for retailers, who are looking to touch their customers with high-end mailings. Previously tested in various markets across the United States, the program has netted between 500-1200% ROI.

The offering is one of many which will be developed over the course of the next year in addition to programs being developed for SmartWork Media properties in the pet and vision industry.

The turn-key program is requires little to no effort for the retailer, who has a choice of creative options. Colors and the specific offers can also be customized. The program runs for a full year and retailers receive their list returned with the customer birthday months attached. 

“Out of the many programs we have initiated over the years, this by far has been the most successful,” says Ellen Fruchtman. “In the past, however, this was only available to our full-service clients. INSTORE heard about the success and wanted to offer it to their subscribers. Since the mailers go to a retailers’ existing customer, there’s no issue with exclusivity.”

For more information, contact Angie Ash, executive vice president of Fruchtman Marketing, (419) 539-2770 ext. 222; or email or visit (Note: the proprietary process is not available to Canadian retailers.)

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