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Akron, OH--Jared Jewelers announced the launch of Vera Wang VOW, a new bridal jewelry collection created in collaboration with designer Vera Wang. The collection features 38 styles of engagement and anniversary rings and is available exclusively through Jared, the accessible luxury brand under Signet Jewelers.

[Image via Business Wire]

According to the announcement shared via Business Wire, the collection is characterized by minimalist and modern designs, incorporating high-quality diamonds set in 14K gold. The pieces are priced between $900 and $8,800.

The collection is named after Wang’s vow to “do things unlike others,” as per the report. In a statement, Vera Wang said, “It is with great pride and anticipation that I present my latest exclusive collection of carefully designed wedding jewelry for Jared Jewelers. From divine engagement rings to meticulously conceived and coordinated wedding bands, these pieces reflect both passion and artistry.”

The new line follows the Jared Atelier x Vera Wang limited-edition high jewelry collection, which launched in December 2024 and included designs featuring diamonds and rubies up to 150 carats total weight, with some pieces priced at $125,000.

Claudia Cividino, President of Jared Jewelers, described Vera Wang as “an icon in the bridal category,” noting that the VOW collection extends the artistry of the earlier high jewelry collection into a more accessible bridal line.

Learn more in this news release.