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Jeweler Sees Sales Surge Following Taylor Swift’s Bracelet Spotlight February 12, 2024 (0 comments)


Lancaster, PA--Pop icon Taylor Swift's influence has proven transformative for a local fine jeweler. Swift was spotted donning a custom-made diamond initial bracelet by Wove Made Inc., a detail that didn't go unnoticed following the Kansas City Chiefs' AFC Championship victory. This appearance has catapulted the sales of Wove Made Inc., a small, veteran-owned jeweler, by over 2,000%.

[Image via @wove_made/Instagram]

Simone Kendle, CEO of Wove Made Inc. and a Wharton School graduate, expressed her astonishment over the sudden spotlight while speaking to 6abc. "We were like, 'Oh my God! Oh my God! Oh my God. It's happening. It's happening,'" Kendle said as per the report.

The company, which prides itself on its small team of eight employees, has been thrust onto the national stage, much thanks to Swift's influential presence.

The backstory of the bracelet involves a collaboration with pro-golfer Michelle Wie West last summer, leading to the creation of a Swift-inspired diamond friendship bracelet. Wie West, who is friends with Travis Kelce, facilitated the gifting of matching "TNT" bracelets (symbolizing Travis and Taylor) to the couple around Christmas.

Despite challenges in visibility due to the cold weather and layered clothing at Chiefs games, the significant moment came when Swift embraced Kelce after the Chiefs' win, showing the bracelet to the world. This exposure has skyrocketed the jeweler's website traffic by 5,000% and led to a substantial 2,000% increase in sales, prompting the company to introduce more affordable versions of the iconic bracelet.

Kendle highlighted the significance of this moment for her team, noting the rarity of such opportunities for small businesses like hers. "We're a small brand out of Lancaster," Kendle explained in the report. "This kind of stuff doesn't happen to people like us very often."

Learn more in the report on 6abc.

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