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Michael B. Jordan Leads David Yurman’s Launch of The Vault Men’s High Jewelry Collection February 12, 2024 (0 comments)

New York, NY--David Yurman has introduced actor and director Michael B. Jordan as the face of its new Men's High Jewelry collection, The Vault, alongside announcing him as the global brand ambassador for its 2024 campaign.

Evan Yurman, the company's President and Chief Creative Officer, stated in a news release that the collection aligns with the brand's ethos of innovation. Michael B. Jordan's association is seen as a match due to his versatility and sophistication.

"Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there's no better time to forge a new path in men's jewelry than now," he said. "Michael is a multitalented artist who exhibits a mastery and elegance in every project that he takes on – there's no one better suited to communicate the magnitude of this collection than him."

The campaign, shot by Tyler Mitchell and styled by Jason Bolden in Los Angeles, aims to celebrate individuality and creativity. Jordan expressed the campaign's intent to highlight uniqueness and collaborative artistry.

"The theme of this campaign is where all artists thrive to be: being your own person," Jordan said in the release. "We all bring something different to the table; it's what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic and reimagined."

The Vault collection draws inspiration from architecture, mythology, and nature, offering thirty pieces that combine advanced jewelry making with traditional craftsmanship.

Available exclusively by appointment at select David Yurman stores, The Vault collection and the Spring 2024 campaign featuring Michael B. Jordan are now live on the brand's website and social media channels. Further details can be found at davidyurman.com.

Learn more in this news release on PR Newswire.

[Images by David Yurman via PR Newswire]