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Third Annual JFC Day Offers Strong Retailer Tie-In Opportunity September 01, 2020 (0 comments)


New York, NY—Jewelers For Children will hold its third annual JFC Day on Saturday, September 26, 2020. JFC Day, the brainchild of board member Steven Vardi, is a day for all supporters of JFC and for potential new ones to celebrate the industry’s support for children in need, and raise visibility and funds for the charity. Vardi helped develop the concept along with JFC’s Marketing Committee. 

Retailer Promotions Across US

The inaugural JFC Day was held in 2018. Retailers across the country ran promotions in their stores to celebrate the industry’s success in helping thousands of children through JFC’s charity partners. For 2020, Wells Fargo, in support of its partnership with the American Gem Society, has already stepped up as the first sponsor. 

JFC charity partners rally their local supporters to visit jewelers and thank them for their support. “The pandemic has presented a host of issues not only for the jewelry industry, but for all of our charity partners as well, said Debra Puzio, JFC board chair. “JFC Day presents a unique opportunity for all of us to come together and recognize that issues like childhood illness and abuse and neglect are still occurring, and children remain a priority.” 

Retailers, suppliers, and consumers all can participate in JFC Day. Suppliers can reach out to retail customers, asking them to participate in the initiative. Retailers are asked to reach out to their customer base to educate them about JFC and invite them to participate in whatever activity the retailer has planned for September 26. Everyone will be asked to use their social media presence to promote the day—particularly on that Saturday—to encourage a nationwide blanket of exposure for the charity, and celebrate raising nearly $57 million to support children in need. 

JFC has materials available to make it easier for anyone to participate. A planning guide, including ideas on how to participate, as well as social media materials, sample emails, press releases, and videos are available on the JFC website,

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