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Jewelers of America Announces 2022 GEM Awards Nominees October 27, 2021 (0 comments)


New York, NY—Jewelers of America (JA) and the GEM Awards committee have announced the GEM Award nominees in the categories of Jewelry Design, Media Excellence, and Retail Excellence. GEM Awards honors individuals and brands whose work raises the visibility and status of fine jewelry and watches. Each nominee has achieved excellence in their field and awards category. The winners in these categories will be announced live during the 20th annual GEM Awards on Friday, January 14, 2022, at Cipriani 42nd Street in New York. The GEM Award nominees are:

Retail Excellence:

Marissa Collections - Florida-based Marissa Collections owes its success to staying true to the original goal, a commitment to helping clients develop their individual style through personalized service and extraordinary selection. Marissa Collections began in 1975 with a storefront boutique of hand-selected items including clothing, jewelry, accessories, and shoes, which Marissa personally styled for each individual. Its instant success has continued over the years, emerging into a 10,000-square-foot location in the Third Street South shopping district of Old Naples and its new second location at The Royal Poinciana Plaza in Palm Beach.

MUSE - MUSE contains multitudes: a world-renowned fine jewelry showroom, an intimate retail shop in New York’s West Village that frequently moonlights as an event space for high-profile tastemakers, a state-of-the-art shoppable jewelry catalog, a robust Instagram presence with over 80,000 followers, and a charming charitable initiative called Have A Heart. While each facet of the MUSE universe adds value, together they have redefined the art of shaping emerging fine jewelry talent such as Bea Bongiasca, Jenna Blake, Nikos Koulis, and Silvia Furmanovich into established and highly sought-after brands. Founder and CEO Jennifer Shanker established MUSE in 1999 and her discerning taste and sharp eye have made MUSE a destination for magazine editors, social media influencers, and elite private clients on the hunt for the next big things.

Saks Fifth Avenue - Saks Fifth Avenue is a premier destination for luxury fashion, driven by a mission to help customers express themselves through relevant and inspiring style. Since 1924, it has delivered one-of-a-kind shopping experiences, featuring an expertly curated assortment of fashion and highly personalized customer service. Saks Fifth Avenue’s unique approach combines an emphasis on the digital customer experience with a strong connection to a network of 41 extraordinary stores across North America for seamless, all-channel shopping. In 2019, Saks created an ultimate luxury destination for high fine jewelry and watches in New York City with The Vault, and it continues to deliver one-of-a-kind experiences, creating personal connections with customers and transforming the way they shop for valuable and lifelong pieces.

Jewelry Design: 

Lauren Harwell Godfrey, Harwell Godfrey - With aesthetic roots in the ancient textiles and patterns of the African Diaspora, California-based Harwell Godfrey is handcrafted in 18-karat gold with precious gemstones, powerful inlay and ethically-sourced diamonds. Incorporating figurative references to block printing and weaving from cultures long ago, the collection brings a sense of history to modern day precious heirlooms. With a deep commitment to social causes, designer Lauren Harwell Godfrey launched her Charity Heart series in 2020, donating 100% of proceeds to personally significant nonprofit organizations.

Brent Neale Winston, Brent Neale - Brent Neale jewelry is rooted in the belief that true luxury is unique, surprising and fun. It combines a free-spirited whimsy with a psychedelic color palette, combining allegorical references to art and literature that create a vivid emotional connection. Designer Brent Neale Winston’s home base is 47th Street, where she intimately works with a small group of gem dealers, cutters, and bench jewelers to build every piece in her collection. Her choice to keep production in New York City is an homage to the craftsmen she was taught by and the city she calls home.

Beth Bugdaycay, Foundrae - Foundrae was co-founded in 2015 by husband and wife, Murat and Beth Bugdaycay. Each piece is based on a lexicon of symbols that Bugdaycay and her husband culled from different cultures and time periods. They create an inclusive language that not only appeals to the individuality of the modern consumer, but also celebrates a set of values greater than the value of gold itself. 

Media Excellence: 

Annabel Davidson - Annabel Davidson is editor of Vanity Fair on Jewellery, a special issue published each year in the United Kingdom. She is also the jewelry expert for Telegraph Luxury, contributes regularly to and has written about jewelry for British Vogue, Robb Report, The New York Times, Country & Townhouse, BA High Life, and other titles.  A New Zealander by birth, she was fashion editor at Sunday Star Times before moving to London via New York in 2007. Davidson is one of the founders of the Jewellery Futures Fund, a not-for-profit organization set up to combat racial inequality in the jewelry sector. She is also a jewelry partner for the Fashion Minority Alliance, and regularly works as a mentor with jewelers from minority backgrounds. Davidson also is passionate about ethics and traceability in the jewelry sector, particularly artisanal mining communities. 

Melanie Grant - Melanie Grant has been a journalist for over 20 years,  having worked at The TimesThe Financial Times, The Independent, The Guardian, BBC, and now The Economist, where she is the luxury editor of 1843 Magazine, its lifestyle sister publication. Her first book on the jewel as art is titled Coveted: Art and Innovation in High Jewelry, and was published by Phaidon in Oct 2020. She's a frequent lecturer on jewelry and luxury at institutions such as The Science Museum, The V&A, Gemological Institute of America, The Association of Art & Antique Dealers, Phillips, Christies, and The Goldsmiths' Company. She also writes for Vogue, Vanity Fair, and Tatler, and is a guest lecturer at Central Saint Martins [fashion school] as well as a guest crit leader at the Royal College of Art. 

Daisy Shaw-Ellis - Vanity Fair accessories director and Vogue jewelry director Daisy Shaw-Ellis keeps a keen eye on the luxury goods market from New York City. She is always in search of the most striking, advanced, unusual, and emerging jewelry and watches. She collaborates with world-renowned stylists and photographers, as well as A-list celebrities, to achieve striking and powerful imagery. Shaw-Ellis writes for Vanity Fair’s print edition and both publications’ websites. She's also an annual contributor to Vanity Fair UK’s On Jewellery supplement and an eager mentor for young brands. Shaw-Ellis is driven to continue the increased incidence of jewelry and watch coverage in both publications.

The 2022 GEM Awards will also honor Stephen Lussier of De Beers with the GEM Award for Lifetime Achievement. Proceeds from GEM Awards directly benefit valuable industry programs that enhance JA’s mission to improve consumer confidence in jewelry and watches. To support the honorees, purchase sponsorships and explore advertising opportunities, visit

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