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New York, NY—Belying its reputation as an industry that lags behind in digital marketing, the jewelry and watch category took three of the top 10 places in Luxury Daily’s 2013 list of the Top 10 Luxury Mobile Apps, and four of its Top 10 Luxury Brand Videos of The Year.

Two of the three winning apps focus on creating customized product, and one incorporates gaming and music elements. The only other category to capture more than one top app citation was luxury department stores, with two—Harrods and Saks Fifth Avenue—named to the list. Harrods also won the site’s “Luxury Retailer Of The Year” designation.

Two videos from Cartier and one chapter devoted to jewelry from a lengthy video series by fashion house Chanel made the publication’s list of top 10 luxury brand videos.

De Beers Jewellers was lauded for its “For You, Forever” app, an in-store iPad app for consumers to create a customized engagement ring. It allows customers to compare diamonds and settings, and with the help of a De Beers sales associate in store, mix and match elements to create their ring.

Swiss jeweler and watchmaker Chopard also was lauded for a customization app. The “My Happy Sport” app (button shown top of page) celebrates the anniversary of the brand’s “Happy Sport” watch, and lets consumers create their own version of the timepiece. The app provides an opportunity for users to design a watch from scratch, taking them through the various steps to completion, but it doesn’t provide an e-commerce option. Instead, says Luxury Daily, it asks customers for contact information and gives a personalized code to access the completed design, encouraging them to buy from Chopard.

Swiss watchmaker Vacheron Constantin won plaudits for its “The Sound of Time” app for iPhone, which combines interactive gaming elements with educational materials and a video about its new Patromony Contemporaine Ultra-Thin Calibre 1731 watch. Users learn the various intervals and tones of the watch’s hour, quarter-hour, and minute marker chimes, and by setting the watch to certain times, the user can try time-specific chimes.

London-based Harrods and New York-based Saks Fifth Avenue department stores were named to the list. Saks Fifth Avenue’s app allows consumers to digitally put together different outfits on different body types, showing how the garment is likely to look and ideally reducing the need for returns. Harrods, meanwhile, focused on beauty in its “Makeup Studio” app designed to show consumers how certain makeup will look when used. Luxury Daily also named Harrods its 2013 Luxury Retailer Of The Year, citing its clever use of both in-store experience and multichannel marketing.

Other luxury brand mobile apps named to the Luxury Daily Top 10 list include Danish audio and video brand Bang & Olufsen, Land Rover automobiles,

fashion house Louis Vuitton, Magellan Jets, and e-tailer Net-A-Porter.

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In video, Chanel’s 18-minute brand film Once Upon A Time celebrates the brand’s 100^th anniversary. Starring actress Kiera Knightley as Gabrielle “Coco” Chanel, the film documents the brand’s meteoric rise from the first day Coco Chanel opened her hat shop in Paris through the various elements of the brand. Chapter three, “Chanel And The Diamond,” discusses the designer’s foray into high jewelry, and how her use of diamonds as part of a thematic design set diamond dealers of the day on edge, with several of them calling for her designs to be broken apart after exhibition and the stones returned to pieces in the more conventional style of the day.

Cartier’s Paris Nouvelle Vague series of seven short films, each featuring Cole Porter’s song “I Love Paris” and highlighting jewels in the collection, was named to the list, as was its “Odyssée de Cartier – Parcours d’un Style,” video, where consumers see different elements of Cartier’s history and inspirations.

Cartier's famous cat stars in its L'Odysee video.

French luxury leathergoods maker Hermès, meanwhile, launched its new silver jewelry collection with a symphonic video titled “The Sound Of Hermès Silver.” Lasers, turntables, and cogs join forces to create sounds associated with each piece of jewelry in the collection.

Other brands whose videos were named to Luxury Daily’s Top 10 list include Alfred Dunhill, Lexus, Prada, Fendi, Land Rover, and Tod’s.