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Jocalio Releases Four New Videos for Retail Jewelers November 06, 2024 (0 comments)
New York, NY--Jocalio, a retail jewelry supplier that helps independent jewelers grow their businesses through data-driven marketing, manufacturing, and distribution, has released four videos designed to strategically message key categories and services at stores.
These video feature the company’s “reality family” of two lovable sisters, whose names both begin with K. These have been created based on data of what categories have been trending and services that function as vehicles for customer acquisition:
Jocalio has been running Cross-Platform Video (CPV) content for clients on Connected TV (CTV) as well as in their social media campaigns. The campaigns are shot to run in both channels. The company’s library currently has about 30 of these videos.
For retailers that carry Shinola, Jocalio can incorporate a store’s logo and voiceover into a Shinola video for CTV applications that reaches a targeted audience. Retailers don't have to be a Cross-Platform Video library subscriber to run Shinola on CTV. And there are opportunities for coop reimbursement for a portion of the cost.
Whether you are interested in subscribing to the CPV library, running a Shinola co-op campaign, or running your own TV spots, CTV is a very efficient way to reach a targeted audience in their living room.
The minimum cost of running CTV $600 and no contract is required. Jocalio says that through its with Disney/Hulu, it can buy CTV inventory for as low as $18 (inclusive of fees).
For more information, visit the Jocalio website.