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Key Aspects that Will Help in Jewelry Store Design April 11, 2023 (0 comments)
West Bloomfield, MI--Jewelry stores can be extensions of high-end brands, and no expense is spared when it comes to creating innovative interior design and a striking atmosphere. There are a few trends that many jewelers are embracing, seen in many new boutiques that have hit the global shopping centers over the past couple of years. From an enhanced use of technology to the creation of a lifestyle “experience,” the following are a few of today’s most prevalent design trends in the jewelry stores.
Using Natural Materials to Create Warmth
A longstanding design trend that shows no sign of going away is the use of warm, natural materials in retail spaces. Hardwood floors, stonework, and water features can bring a space to life and create the feeling of a refuge from ordinary life that sits particularly well with jewelry brands. See picture of this used in the organic curves and wooden surfaces of the Waterfall Jewelers in Waterford, MI, which I designed.
[Waterfall Jewelers, Waterford, MI]
Minimalism
For the jewelry brands, less is often more. This is particularly true if a brand is known for its architectural lines and clean design. In this case, the interior design of the space should reflect the brand’s identity with a clean, minimalist design. Textured flooring, sleek metallic surfaces, and allowing the products to retain the focus can be a good combination. One example of this is the Chysella Fine Jewelry & Diamonds in Woodbridge, VA, which I designed that features a mix of vinyl floor that looks like raw wood, floating logo signage, TV, and white décor.
[Chysella Fine Jewelry & Diamonds, Woodbridge, VA]
In-Store Technology
To compete with the convenience of online commerce, visiting a jewelry store should provide something special for consumers. One way to blur the lines between these two shopping experiences is the use of in store technology. A good example of this is The Diamond Center Janesville, WI, which I designed that features a large retail screen (it's a conceptual drawing of a large screen on wall that reflects the different brands). The example in the picture is Pandora. In many stores, the staff members conduct transactions with iPads, and jewelry is embedded with RFID microchips which show customers how long they look at different jewelry pieces. In-store digital displays are becoming more commonplace as part of integrated high-tech design.
[Diamond Center multi-media video wall]
Lifestyle Branding
Some of today’s new jewelry stores & boutiques serve more as a comfortable place to seat and relax; to reflect the design aesthetic of the brands. One example of this is the new design by Baxter’s Jewelry Warwick, R.I. has a “luxury lifestyle experience center” rather than a typical jewelry showroom in which consumers can get the feeling of what jewelry stands for through a café and lounge space round out the experience. See two pictures of Baxter’s Jewelers lounge and coffee shop.
[Baxter’s Jewelers lounge and coffee shop]
Tactile Surfaces
What better way to create a plush, inviting atmosphere than by using fabric to cover the interior surfaces? Many jewelry stores have long included ornate sitting areas, with soft carpeting and high-quality furniture. Jewelry interior design are not stuck using the traditional ideas of what constitutes a retail venue may get left behind. Today’s consumers expect a unique shopping experience, combining the convenience of digital technology and the grandeur of a luxury lifestyle within the store.
[Baxter's Coffee Shop]
About the Author: Leslie McGwire™ has over 35 years in business development, interior design and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and jewelry industries. Visit lesliemcgwire.com for more information.