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Le Vian Wins ‘Innovation’ Award at 2020 Virtual JNA Awards October 27, 2020 (0 comments)


Hong Kong—Le Vian has won Industry Innovation of the Year award at the JNA Virttual Awards, which took place virtually on October 27, and streamed live from Hong Kong. Image: Pomegranate Garnet ring with Strawberry Ombré diamonds; retail $5,598.

Le Vian is the only American company to have been honored at the JNA Awards. Organized by Informa Markets, publisher of Jewellery News Asia magazine, the prestigious JNA Awards recognize ‘innovation, excellence and achievement’ within the jewelry and gemstone industry. The world-leading jewelry retailer Chow Tai Fook Jewellery Group is one of the Headline Partners for the awards. 

Esteemed judges included James Courage, former CEO of Platinum Guild International, and Nirupa Bhatt, senior advisor to GIA India. Other honorees at the event included De Beers Group in the Sustainability category while Tracr was awarded for Digital Innovation. 

Related: Le Vian Names “Symbols Of Protection” As Jewelry Trend Of The Year; Addresses Adaptability

Le Vian CEO Eddie LeVian said, “Le Vian is deeply invested in innovation. Le Vian TV’s entertaining online shopping shows, our Style Bar which allows customers to reserve pieces on the spot from our comprehensive virtual vault of thousands of one-off pieces, and our appointment-only virtual trunk shows demonstrate how we consistently incorporate state-of-the-art technology into our sales strategies. 

“Our omnichannel migration during the pandemic has increased appointment show-up rates from 50/50 a decade ago to nearly 100% today, with buyers making purchases in almost 100% of cases.” He also noted that its major retail partner Signet has made mention of the brand on investor calls when reviewing the success of its own digital transformation. 

“We are committed to paving the path for the future. On behalf of the LeVian family, we are thrilled that as a company which has been making jewelry for centuries and which has withstood the test of time, we are being recognized for our enduring commitment to innovation,” he concluded.

In early 2020, Le Vian premiered LE VIAN TV. By spring 2020, primetime shows enjoyed a 1.5m reach. September saw the introduction of Le Vian’s innovative geo-fencing marketing technology, targeting Le Vian's independent family owned jewelry stores, and its personalized virtual appointment and appointment-only show experiences reached a height of success during the pandemic.

A model wears a suite of Le Vian Aquaprase jewelry.

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