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Let’s Talk Jewelry Store Design: How Chandeliers Capture Your Clients’ Attention | March 17, 2021 (0 comments)
West Bloomfield, MI--Many of my clients asked me how I chose the correct chandelier for their stores. If you are looking for the correct chandelier, my advice is to look with an open mind. As I have said many times, you need a WOW factor when clients enter your store. A chandelier can give customers wonderful and comfortable feelings as they enter.
Chandelier designs have a mix of styles and materials. It is important to know that you are in control of creating the store’s atmosphere by choosing the correct chandelier. I have told many clients for the past 35 years that the chandelier should look like an art piece. See two pictures below: One from Lucido Fine Jewelry in Rochester, Michigan that I designed in the past year.
Lucido Fine Jewelry Starburst Chandelier above.
The chandelier needs to balance the scale and proportion of a room. It will promote the image of your unique individual brand. Chandeliers are ideal for every store, with coordinating additional lighting throughout different areas.
Here are a few more chandelier design tips:
- The minimum clearance should be at least seven feet above an individual’s head.
- Do not have a chandelier that is too small in scale. If anything, go bigger in size.
- There are no design rules in selecting the style of the chandeliers. You might hang a traditional crystal chandelier in a very modern space, or a contemporary chandelier in a traditional store. “No Rules.”
- A few popular styles used in jewelry stores are: Classic, Baroque, Modern, Minimalist, High Tech, Rustic and the Traditional style (seen in the below picture) that I designed for Crocker’s Fine Jewelers in Texarkana, Texas.
Chandelier at Crocker's, Texarkana, TX.
Design trends like any other style trends are very important to your store’s image. In 2019, rustic chandeliers retuned to fashion and interiors. They added modernity to the sophistication and ease to the store. In my design of Williams Jewelers in Englewood, Colorado (below), the focus was to create an organic feel to the chandelier that has flowing glass gold leaves below the rustic wood ceiling.
Chandelier at Williams Jewelers, Englewood, CO.
Also design trends now are using multiple materials. The crystal chandeliers that are more contemporary in style are very hot in jewelry store designs. I designed the crystal chandeliers for Zorells Jewelers in Bismarck, North Dakota: see picture below. My design was to have individual crystal strands coming from the ceiling.
Art Chandeliers at Zorells Jewelers, Bismarck, ND above.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and the jewelry industries. Visit lesliemcgwire.com for more information