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Let’s Talk Jewelry Store Design: The Difference Between Porcelain Wood Versus Vinyl Wood Flooring |  April 20, 2022 (0 comments)


West Bloomfield, MI--When working with my clients, my design process always starts with the style, look and color of the floor. For the past three or four years, most of my clients choose a wood look for their floors.

The wood look creates a very warm and inviting feeling to the space. A common question I get is which flooring material to use. I want to make sure you are all clear on the difference so when you are choosing your floor, you are making an educated decision.

The following are some pros and cons of each floor material.

Porcelain Wood Planks:

Vinyl Wood Planks:

See the wood vinyl planks for Welling & Company Jewelers in West Chester, Ohio, below, which I designed. They used vinyl wood planks.

When it comes to these two options, my overall opinion would be to go with a porcelain wood plank. The durability will last longer, making it worth the extra cost for an excellent looking floor.

See chart below regarding many issues regarding Wood Vinyl versus  porcelain flooring:


About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit for more information

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