Skip to main content Navigation

Articles and News

Let’s Talk Jewelry Store Interior Design: The Importance of VIP Rooms |  August 03, 2021 (0 comments)


West Bloomfield, MI--Jewelry store owners who are looking to bring customers in the door need to update the shopping experience with added amenities like drink bars, cafes and VIP rooms. The VIP experience attracts high-net-worth customers who form a fundamental part of your customer base. In the competitive business environment, it can be essential to have private or semi-private VIP rooms.

It is no surprise the design of the VIP rooms or the “Diamond Rooms”, are one of the most essential elements of a store’s success. Today, jewelers are blending unique styles for a visually satisfying experience for their customers. Exposed brick, fine marble, rugged wood, velvety displays, raw concrete, exquisite rugs and high-end furniture are all being incorporated into inviting VIP rooms where these customers spend time and make big decisions. See picture below of The Racked on Rodeo Drive, Beverly Hills, California.

VIP Room at The Racked, Beverly Hills, CA

Luxury does not simply come from what the customer buys, it stems from personalized customer service and nothing says “celebrity treatment” like access to VIP private or semi-private rooms. Creating this kind of feeling for your customers can and will increase your sales.

While in the room the customers may be served a variety of beverages and snacks. These dynamics make it easier for the jeweler to become familiar with key customer styles, and tastes. The luxury experience VIP rooms make it easy, comfortable and convenient for these customers to return to your store in the future. Because of this, these rooms also lead to building strong long-term relationships.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit for more information

Share This:

Leave a Comment:

Human Check