Articles and News

West Bloomfield, MI--When designing a jewelry store, one of the most important features to have is excellent lighting. 

In my designs, I use a lot of recessed cans in the ceiling. The main reason I design that way is to keep the ceiling as subtle and simple looking as possible. The installation of the lights with the ceiling does not create a busy look.

The main goal in designing a lighting plan for a jewelry store is to keep the clients eyes looking at the jewelry cases and not at a busy ceiling. For example, a busy ceiling has many track lights that get mounted in different directions. The look of the track lighting over the jewelry cases should only be used if it is an open industrial ceiling.

Many times, the owners think their ceilings are too high to have recessed cans that come down thirty feet. Todays lighting has advanced so much and there is no problem in having high ceilings.

In the picture of The Diamond Center in Janesville, Wisconsin you can see it only has recessed cans and no decorative chandeliers. The owners say the lighting is just perfect and has helped increase sales.

The other lighting advice is to keep the walkway a little dim to create a relaxing mood, while the lighting over the jewelry cases are bright to make the sparkles of the jewelry come alive.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail space, salons, resorts, spas, and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business and design in the jewelry, retail, salon, and spas industries. Visit lesliemcgwire.com for more information.