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Ft. Lauderdale, FL--Levinson Jewelers is pleased to announce that Miami Heat’s celebrity DJ, DJ Irie, will serve as an ambassador for the brand, promoting Levinson’s jewelry, fine timepieces, and superior customer service.

Robin Levinson, co-owner of Levinson Jewelers, and DJ Irie also will work together to design a signature line of DJ Irie jewelry.  These pieces will be promoted through DJ Irie’s website and available for purchase through Levinson Jewelers, with proceeds benefitting Big Brothers Big Sisters of Miami.  A VIP kick-off event in celebration of the partnership and new line will be held at the retailer later this year.  

“This was a natural collaboration, considering both Levinson Jewelers and DJ Irie represent an elite sense of style,” said Robin Levinson. “Together we hope to develop a trendsetting line of jewelry that is fashionable and functional, and all to benefit the wonderful cause and tremendous mission of Big Brothers Big Sisters.”  

DJ Irie said, “I’m honored to be a brand ambassador for the luxury jeweler, Levinson on Las Olas. Mark & Robin Levinson have been exceptional friends over the years and now we enjoy a natural progression into this partnership so that we can continue the tradition of offering only the finest for those with discerning taste.” 

DJ Irie was voted Best DJ by the Miami Herald and Miami New Times, He is the official DJ to Jamie Foxx and the 2006 NBA World Champion Miami HEAT and has performed at VH1’s Pepsi Superbowl Fan Jam, Fashion Rocks, BET Awards, MTV, the Nickelodeon Teen Choice Awards and the Halftime show at the Orange Bowl for five consecutive years. For more information, visit www.djirie.com.